White Paper: How Industrial Companies Can Engage With Their Leads And Customers

Wednesday May 23rd, 2018 | Jennifer Jäger | White Paper

In this white paper, we will walk you through the entire process of creating your email channel so that you can acquire leads and generate sales, 24/7.

10 Tips To Create And Optimize Your Email Channel

Do you want to learn how to use emails efficient to get more sales? Email is still the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers.

This guide is for those who’re ready to commit to email marketing, either they are beginners or experienced industry professionals. By following some pretty simple concepts you can dramatically improve the generation of new leads.

We will walk you through our 10 best practice solutions to create and optimize your email channel. How can you improve the performance of your emails? About what kind of topics should you write? And why is your email going into spam? You will find the answers in this paper.

At the end of this white paper you will find a list of recommended tools for your business, to boost the productivity of your email channel as well as two email templates from our business.








Don’t forget about GDPR

On May 25, 2018, the General Data Protection Regulation (GDPR) will come into force, impacting how businesses collect and process data from individuals. It is very important for email marketers to ensure that their programs are compliant.


What have you found works best for your Email Channel?

Are there any hurdles you’ve found to getting fully involved with your leads?

It’d be great to hear your experience. We’re experimenting lots with things here at Steel Available, too, and we’d love to know what you’ve been working through. Happy to chat through things in the comments!


We are Steel Available, an online supplier relationship management and sourcing platform connecting suppliers and buyers from the heavy industry. We are developing the first ecosystem in the heavy industry. It allows clients to efficiently manage and automate their supply chains using web-based tools and services. Our goal is to reduce the hidden risk in value chains. We do it by providing the information that matters, from compliance to quality assurance, creating value for all stakeholders.

To get more information you can download our brochure.


Designed & Written by:



Jennifer Jäger

Design & Marketing Manager @Steel Available